About
After earning a bachelor's degree in management studies from Boston University, I've transitioned into pursuing a master's degree in integrated marketing communications at Northwestern University's Medill School of Journalism, Media & Integrated Marketing Communications.
My career encompasses over six years of experience in strategic leadership, during which I've developed, implemented, and evaluated communications, marketing, and public relations campaigns. My experience cuts across diverse industries, including the public sector, educational services, consumer goods, e-commerce, environmental services, and hospitality.
I'm originally from Mexico City, Mexico, and a proud alum of CESSA Universidad; now, my journey has led me to Chicago. My global experience has shaped my perspective and approach to work and life, a fact reflected in my enduring love for travel and discovering new cuisines.
While I delve deeper into my studies, I am open to collaborating on new projects and networking opportunities. Please explore my website to learn more about my background, and feel free to contact me!
Resume
Education
A.S. in Hotel Administration
2012-2016
CESSA Universidad, Mexico City, Mexico
Leadership
- Student-Run Restaurant
- Food & Beverage Innovation Center
Professional Internships
- The Ritz-Carlton, Santiago, Chile
- Camino Real Polanco, Mexico City, Mexico
- Rosewood Mayakoba, Riviera Maya, Mexico
Training and Certifications
- Corporate Communications Certificate | Cornell University
- Certificate in PR, Corporate Communication & Crisis Management | Instituto Tecnológico Autónomo de México| Mexico City, Mexico
- Agency-Ready Certificate | PR Council
- Certificate in Journalism | Escuela de Periodismo Carlos Septién García | Mexico City, Mexico
- Social Media Marketing Certification | HubSpot Academy
- Social Media Marketing Professional Certificate | Facebook Blueprint
- Digital Marketing and Media Foundations | Interactive Advertising Bureau
Awards and Recognitions
Awards
- SABRE Award Latin America - PRovoke Media, 2019
- Client Service Star Award - Porter Novelli, 2019
- Certificate of Excellence - Mexican Association of Organizational Communicators, 2018
Pro Bono and Nonprofit Public Relations Clients
- Fundación EDUCA Mexico, A.C. - Porter Novelli, 2019
- Ayuda y Solidaridad con las Niñas de la Calle, I.A.P - Porter Novelli, 2019
- Save the Children - Porter Novelli, 2019
Professional Experience
Marketing Communications Intern
June 2022 - May 2023
Commonwealth Corporation, Boston, MA
- Championed an event series, engaging over 200 business owners from historically marginalized communities, focusing on growth, workforce development, and access to government funding.
- Chaired and moderated 10+ panel discussions on workforce development resources, collaborating with the Massachusetts Executive Office of Labor and Workforce Development.
- Partnered with 40+ state organizations and 20+ keynote speakers to enhance the visibility of state workforce development resources across five gateway cities.
- Leveraged social media data analysis to devise a LinkedIn digital strategy, increasing company visibility metrics by 85% and follower metrics by 76%.
- Crafted and disseminated 10+ press releases, resulting in coverage in top-tier publications.
Student Life, Social Media and Office Assistant
Sept 2021 - Apr 2022
Boston University CELOP, Boston, MA
- Devised an Instagram marketing strategy that amplified engagement rate by 38% over a four-month period in partnership with CELOP’s Associate Director of Business Development.
- Enhanced CELOP's Instagram brand community engagement, leading to a 12.5% growth in followers.
- Developed and implemented an email marketing strategy that increased CELOP's email open rate by 58% and click-through rate by 36%.
- Provided education, university, and leadership counseling to over 45 students, with 22% securing acceptance to top-tier university programs.
Public Relations and Influencer Marketing
Senior Account Executive
Oct 2019 – Aug 2020
Porter Novelli, Mexico City, Mexico
- Increased Kellogg's media visibility by 180% YOY through effective program management, in collaboration with Porter Novelli's SVP of Corporate Communications.
- Orchestrated communications strategies to promote Kellogg's social responsibility initiatives, reaching over 150 million individuals.
- Crafted integrated communication plans highlighting Kellogg's brand mission, contributing to its leading share of voice in the cereal and snacks industry.
- Implemented multi-channel marketing campaigns for Procter & Gamble brands, reversing negative trends across eight Latin American countries and promoting an average YOY growth of 25%.
- Collaborated with Porter Novelli's SVP of Digital Media to craft influencer marketing campaigns for Head & Shoulders, engaging over 12 million people and yielding over $200,000 in advertising value from a $65,000 budget.
Public Relations Account Executive
Oct 2017 – Oct 2019
Porter Novelli, Mexico City, Mexico
- Earned a Certificate of Excellence Award from the Mexican Association of Organizational Communicators for the successful 2018 Nespresso Talents integrated communications campaign.
- Won a Sabre Award, in the Multi-Market and Food and Beverage Categories, for the successful 2019 Kellogg's World Food Day communications campaign.
- Received Porter Novelli's 2019 Client Service Star Award for exemplary implementation of the organization's customer service principles.
- Enhanced Kellogg's media impressions by 80%, advertising value by 150%, and media coverage by 120% YOY with comprehensive, multi-channel communications strategies.
- Guided Kellogg's C-level executives on issue management, stakeholder engagement, and crisis communications to protect the brand's reputation.
- Facilitated domestic and national media tours and event planning, nurturing relationships with key press contacts and ensuring a thorough understanding of client services, products, and growth strategies.
- Executed a Nespresso communications campaign promoting limited edition products, driving $8 million in advertising revenue.
Public Relations Associate Account Executive
Dec 2016 – Jul 2017
Edelman, Mexico City, Mexico
- Elevated PepsiCo's annual media exposure by 60% by creating communications strategies for food and beverage brands.
- Fostered strategic partnerships with high-profile influencers to enhance PepsiCo brand awareness.
- Initiated eBay's debut fashion event, generating millions of media impressions, establishing an ownable eCommerce global sales platform, and opening new business opportunities.
Public Relations Assistant Account Executive
Sep 2016 – Dec 2016
PRP Mexico, Mexico City, Mexico
- Facilitated +10 strategic partnerships with public sector organizations to secure Veolia's participation in the C40 Mayor's Summit in Mexico City.
- Developed a public affairs campaign to announce Veolia's contract for designing, building, and operating the first waste-to-energy plant in Latin America, garnering coverage in over 100 prominent media outlets.
Public Relations Assistant Account Executive
Jan 2016 – May 2016
Tascomm, Mexico City, Mexico
- Positioned a high-end restaurant at the forefront of the fine-dining industry through strategic PR initiatives and sustained brand awareness.
- Collaborated with a top Michelin-star chef to heighten awareness of Mexico's high-end gastronomy industry.
- Strengthened bonds with key opinion leaders by skillfully curating VIP culinary experiences.
Professional Affiliations
Portfolio & Testimonials
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Office Hours
Recognizing the profound impact of mentorship, I am pleased to support your personal or professional journey. Engaging in a dialogue with a mentor can be a transformational experience, providing new insights and perspectives.
For my time, regardless of the duration, I ask that you donate $35 to GLAAD. GLAAD is a media advocacy organization that strengthens media accountability and community engagement to ensure LGBTQ+ stories are seen and heard. As a member of the LGBTQ+ community, GLAAD reminds me of the word 'hope' I long for; a world where the media is a tool, not a weapon. Contact me with a screenshot of your donation, and let us get started!
If the current economic climate has affected you adversely, and you are facing unemployment or financial difficulties, please be assured that I understand. Life often takes unpredictable turns. Under such circumstances, I will forego the donation. All I ask is that you, in the spirit of the honor system, pay it forward when your situation improves. Please feel free to reach out to me directly via email.
*These office hours are not affiliated with any employer and are not a forum to ask for referrals.