Oscar Campos

He/Him

Marketing Leader | IMC Strategist | Data-Driven Insights & Storytelling | Fortune 500 Brands

About

"People don't care about brands — they care about how those brands make them feel."

I bring 8+ years of experience leveraging data-driven insights and storytelling to develop marketing strategies that build connections with people. My work with market-leading brands has shown me that integrated marketing communications (IMC) is about more than just promoting products—it's about resonating emotionally.

If you're seeking someone who can bring creativity, data expertise, and adaptability to your team, let's connect!

Professional Experience

Education

M.S. IN INTEGRATED MARKETING COMMUNICATIONS

2023-2024

Northwestern University, Evanston, IL, USA

  • Awards: Medill Merit-based Scholarship.
  • Relevant coursework: Consumer Insights, Market Research, Marketing Strategy, Brand Management.
  • Client Projects: Consulted on IMC strategies for Molson Coors, Discover, and Dr. Bombay to expand market reach.
  • Leadership: Advised NGOs on IMC strategies through Medill’s Cause Marketing Initiative and Leadership Strategies Program.
  • Course Moderator: Moderated the Financial Decisions course for 84 MBA students at Kellogg School of Management.

B.S. in Management Studies

2021-2023

Boston University, Boston, MA, USA
Magna cum laude

  • Honors: Dean’s List (Top 6%).
  • Relevant coursework: Business Analytics, Project Management, Financial Management, Negotiation.
  • Leadership: Active member of PRSA, Unleashed Public Relations, and HubSpot Education Partner Program.

A.S. in Hotel Administration

2012-2016

CESSA Universidad, Mexico City, Mexico

  • Hands-on Marketing Experience: The Ritz-Carlton (Santiago, Chile), Rosewood Mayakoba (Riviera Maya, Mexico), and Camino Real Polanco (Mexico City).
  • Leadership: Led initiatives in the Student-Run Restaurant and the Food & Beverage Innovation Center.

Awards and Recognitions

Pro Bono Consulting Work

Training and Certifications

Professional Affiliations

Professional Experience

Graduate IMC Consultant

June 2024 - August 2024

Abbott, Chicago, IL, USA

Collaborated with cross-functional teams to provide strategic IMC recommendations that leveraged a global soccer partnership, enhancing brand awareness and engagement in priority markets. Our data-driven insights and go-to-market strategies projected increases in brand recognition and customer engagement, helping Abbott refine its brand alignment strategy for long-term growth.

Tools: Claritas 360, SimplyAnalytics, SQL, SSRS, R, Google Analytics

Marketing Communications Associate

June 2022 - May 2023

Commonwealth Corporation, Boston, MA, USA

Led cross-channel IMC campaigns to boost visibility for workforce development programs, leveraging customer insights and data analytics to optimize social media and PR strategies. These initiatives increased participation and expanded program reach, especially in underserved communities.

Tools: Buffer, Hootsuite, Google Analytics, MuckRack, Cision, Jira, SEMrush

Student Life and Social Media Assistant

September 2021 - April 2022

Boston University CELOP, Boston, MA, USA

Developed a data-driven digital marketing strategy to enhance social media and email engagement, aligning with student acquisition and retention goals. These efforts increased student applications and strengthened CELOP’s digital presence.

Tools: Sprout Social, MailChimp, Canva, Optimizely

Senior Account Executive

October 2019 – August 2020

Porter Novelli, Mexico City, Mexico

Led omni-channel IMC campaigns for Fortune 500 brands across Latin America, leveraging data-driven insights and predictive analytics to drive revenue growth and improve brand visibility. My leadership helped optimize go-to-market strategies, increasing earned media value (EMV) and solidifying market positioning.

Tools: Upfluence, Klear, Hootsuite, Google Analytics

Account Executive

October 2017 – October 2019

Porter Novelli Mexico City, Mexico

Executed multi-market IMC campaigns, combining PR, digital, and influencer marketing strategies to enhance brand engagement and reach. These campaigns boosted media impressions, increased brand visibility, and strengthened long-term customer loyalty.

Tools: Upfluence, Klear, Hootsuite, Google Keyword Planner

Associate Account Executive

December 2016 – July 2017

Edelman, Mexico City, Mexico

Developed and led IMC strategies for Fortune 500 companies, focusing on customer segmentation and content strategy to boost engagement and media exposure. These campaigns increased brand visibility and improved customer retention.

Assistant Account Executive

September 2016 – December 2016

PRP Mexico, Mexico City, Mexico

Led IMC strategies focused on CSR to enhance a multinational company's reputation and secure strategic partnerships. These efforts advanced sustainability goals and increased media exposure, positioning the company as a CSR leader.

Assistant Account Executive

January 2016 – May 2016

Tascomm, Mexico City, Mexico

Executed PR and digital marketing campaigns for a high-end restaurant, enhancing customer retention and market visibility. These initiatives solidified the brand's leadership in fine dining through effective omnichannel campaign management.

Tools: Hubspot CRM, Google Analytics, Hootsuite, SEMrush

Testimonials & Portfolio

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For more about my career, please e-mail me to request access.

Office Hours

I'm passionate about mentorship and would love to support your personal or professional journey. For my time, I ask for a $20 donation to GLAAD, an organization that amplifies LGBTQ+ stories in the media. As a member of the LGBTQ+ community, I value their work in creating hope and visibility. Simply send a screenshot of your donation, and we can get started!

If you're currently facing financial difficulties, no donation is required. I just ask that you pay it forward when your situation improves.

Note: These office hours are independent of any employer and not for referral requests.